MLG (Formerly Schecter Law) Saw Consistent Top 5 Local SEO Rankings
Key Stats & Results
Top 5 Page 1 Rankings
For competitive South Florida commercial real estate keywords
Narrow Compliance Windo5-Year Partnershipw
5 year campaign establishing long-term digital dominance
Blue Link Rankings
Dominated organic results before AI Overviews and local pack saturation
The Origin Story: Where Law Firm Leap Began
Our first law firm client: Schecter Law (later MLG), a boutique real estate law firm fighting for visibility in South Florida's brutal commercial real estate market.
At the time, the firm had minimal online presence and was losing clients to competitors who dominated search rankings. They needed page 1 visibility for high-value commercial real estate keywords - and they needed a partner who understood legal SEO, not just generic marketing.
This was the campaign that proved legal SEO could deliver measurable ROI. It's also what convinced us to dedicate an entire division to law firm growth marketing.
From Challenges to success
The Challenges
Invisible in a Competitive Market
South Florida commercial real estate law is dominated by established firms with decades of brand recognition and deep marketing budgets. Schecter Law had legal expertise but zero search visibility.
High-Value, High-Competition Keywords
Keywords like "commercial real estate attorney South Florida" and "South Florida real estate attorney" were locked down by competitors with years of SEO history and aggressive link-building campaigns.
Need for Sustainable Growth
The firm didn't want to rely on expensive referral fees or volatile ad campaigns. They needed long-term organic visibility that would compound over time.
The Solution
Strategic Real Estate Law SEO for South Florida
Law Firm Leap developed a targeted, compliance-driven lead generation campaign tailored to the unique demands of business torts litigation.
This strategy included:
Technical SEO Foundation
Site architecture optimization, mobile responsiveness, and page speed improvementsTargeted Content Strategy
Practice area pages and legal content optimized for commercial real estate, transactional law, and South Florida geographic modifiersAuthority Link Building
Strategic backlinks from legal directories, industry publications, and local business associationsLocal SEO Optimization
Citations, Google Business Profile optimization, and geo-targeted landing pages for key South Florida markets
Across 5 years with our campaign ending around 2020, Schecter Law achieved and maintained top 5 blue link rankings for their most valuable keywords – rankings that drove consistent, qualified leads month after month.
The Results
Top 5 Page 1 Rankings for Competitive Keywords
Schecter Law (MLG) dominated organic search for:
- Commercial real estate attorney South Florida
- South Florida real estate attorney
- And dozens of related high-intent commercial real estate queries
5 Years of Sustained Rankings
This wasn't a short-term SEO spike. The firm maintained top 5 rankings throughout the entire partnership, proving that strategic legal SEO delivers compound returns over time.
Foundation for Long-Term Success
The SEO foundation built during this campaign positioned the firm for acquisition by floridarealestate.law, a testament to the digital equity created through consistent, strategic search visibility.
Key Takeaway: This was Law Firm Leap's first law firm client - and the campaign that proved legal SEO works. Thirteen years later, we're still helping law firms dominate their markets with the same strategic approach that made Schecter Law a South Florida commercial real estate authority.